Using behavioral science to improve your prod...

Caitlin Kalinowski was most recently at OpenAI helping build their robotics and hardware teams from scratch. Prior to that, she was head of AR glasses and VR hardware at Meta, where she led the teams building every generation of the Quest, Rift, and Orion, and was Meta’s first co ...  عرض المزيد

Eric Ries is the author of The Lean Startup, a book that reshaped how a generation of founders think about building companies. His new book, Incorruptible, explains how successful companies are destroyed by failing to protect what makes them valuable, and how to change it.In our ...  عرض المزيد

Melina Palmer invites Jessica Wilson of Imotions to discuss the fascinating world of neuroscience tools for consumer research. Jessica's in research and neuroscience led them to Imotions, a software company that offers a platform integrating various neuroscience tool ...

Today it is great to have Spencer Greenberg on the podcast. Spencer is an entrepreneur and mathematician and founder of Spark Wave — a software foundry which creates novel software products from scratch, designed to help solve problems in the world using social science. For examp ...  عرض المزيد

In this episode of 'Below the Fold,' we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field. 

Our conversation expl ...

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...