Using behavioral science to improve your product | Kristen Berman (Irrational Labs)

Using behavioral science to improve your prod...

Up next

Why every company now needs to think and operate like a lab team | Josh Woodward (Google Labs, Gemini, AI Studio)

Josh Woodward is the head of Google Labs, the Gemini app, and AI Studio. He has spent over 17 years at Google and oversees its longest-running and largest labs team, whose products include NotebookLM (now Gemini Notebook), Project Genie, and Flow. His job is to find, experiment w ...  Show more

OpenAI’s Head of ChatGPT: We’re entering a new era of AI (again) | Tibo Sottiaux

Tibo Sottiaux leads ChatGPT and Codex at OpenAI. Under his stewardship, OpenAI has shipped some of its most consequential consumer launches: Codex, ChatGPT Work, and most recently, the new Dots personal agent platform. He joined me at DevDay, hours after his team launched more th ...  Show more

Recommended Episodes

Yael Mark - Why Product Managers Should Care About Behavioural Science (with Yael Mark, Behavioural Design Product Consultant)
One Knight in Product

Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product deci ...  Show more

Episode 282: Human Connection in Products with Evelyn Gosnell
UI Breakfast: UI/UX Design and Product Strategy

What design interventions can help improve human connection in your software product? Our guest today is Evelyn Gosnell, behavior scientist and managing director at Irrational Labs. You’ll learn what behavioral design is, the foundational principles of human connection, how AI pr ...  Show more

536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ...  Show more

537. Unlocking Behavioral Secrets of Iconic Brands
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ...  Show more