Beyond the Challenger Sale Part 2: Focus on V...

On this episode, I speak to the returning Rich Mironov, longtime product management consultant, product leadership coach, and founder of Mironov Consulting. Rich has spent decades working with product leaders, particularly in complex B2B organisations, and is the author of The Ar ...  Show more

On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how companies are built, scaled and governed, and later founded the Long-Term Stock Exch ...  Show more

Matt Dixon is one of the world’s foremost experts in sales and the author of The Challenger Sale, which sold over a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. His most recent book, The JOLT Effect

Join Ashto and Jonesy in the latest podcast episode as they discuss the game-changing book, The Challenger Sale. Written by Brent Adamson and Matthew Dixon, this book challenges traditional sales approaches by introducing a new selling methodology that has transformed the world o ...  Show more

<span class="yt-core-attributed-string--link-inherit-color" dir= "auto">Brent Adamson reveals why most sales reps fail to connect with buyers - and his breakthrough approach that makes customers actually want to talk to you. Grab a copy of Brent's new book "The Framemaking Sal ...

Send us Fan MailBill and Bryan continue their deep dive into evolving buyer behavior with some eye-opening insights that challenge conventional sales wisdom. In this episode, they tackle the myth of "the decision maker." They explore how buying by committee has become the new nor ...  Show more