20(ish) Min Skills: How to Write Direct, Pers...

Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires you to do uncomfortable stuff constantly. This gets overwhelming and leads to founders sticking with the well-worn, safe path. That leads to ...  Show more

Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time. Join Tacklebox if you've got a startup idea you'd like to get momentum on before you quit your job to do it full-time Sign up here if you'd like to help me write my book 

#116: Copywriting—writing that’s meant to persuade people to take a specific action (like buying something)—is a crucial element of any online business. You can have great products, but if your copy is mediocre, your conversions will be mediocre too. Podcast show notes available ...  Show more

What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and ...  Show more

Naturally having a way with words is simply not enough to be an exceptional copywriter. So just what exactly does it take to create eye-catching copy that actually converts? Longtime copywriting expert "Doberman Dan" has the answers.

The two Dans ("D ...

For entrepreneurs, there’s no way around writing.

No matter what you sell, the written word is your primary tool for reaching potential customers. Even if you’re a great speaker or vlogger, writing will still be mostly how you market, sell, and communicate general ...