#070 (Rebroadcast): The Case for Customer Lif...

How do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing Science Senior Strategist at LinkedIn, wrote ...  Show more

There's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who joined Tim, Moe, and Julie to sort out whe ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

In this season we explore the concept of Design Thinking, with hosts Professor Jonathan Deacon and Phil Harfield. In this episode we will be discussing how customers are motivated and digitally empowered to seek out ‘meaningful’ experiences with organisations. As well as explo ...

Today's episode of the GaryVee Audio Experience is Episode 38 of Marketing for The Now! On this episode, we'll be diving into platforms & culture and discussing what it really means to be consumer centric, keeping your ear to the street, staying on track of where the atten ...