#070 (Rebroadcast): The Case for Customer Lif...

Everyone's posting their AI projects online like proud pet owners sharing videos of their cat doing something marginally impressive — cute, occasionally clever, sometimes a little cringe. And the Analytics Power Hour is no different! In this co-hosts-only episode, Tim, Michael, a ...  Show more

Twenty years of digital marketing created something of a monster: companies poured enormous investment into analytics teams, MarTech stacks, media capabilities, and data infrastructure—and then watched all those functions march off into their respective silos to work really, real ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

In this season we explore the concept of Design Thinking, with hosts Professor Jonathan Deacon and Phil Harfield. In this episode we will be discussing how customers are motivated and digitally empowered to seek out ‘meaningful’ experiences with organisations. As well as explo ...

Today's episode of the GaryVee Audio Experience is Episode 38 of Marketing for The Now! On this episode, we'll be diving into platforms & culture and discussing what it really means to be consumer centric, keeping your ear to the street, staying on track of where the atten ...