The Myths CMO’s Believe About SEO -- Doug Bell // Searchmetrics

The Myths CMO’s Believe About SEO -- Doug Bel...

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SearchPilot’s Biggest Launch Yet: The Future of SEO Testing

Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers ...  Show more

Which overlooked metric makes the case for generative search investment?

Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become ...  Show more

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