How COVID Affected Consumer Behavior -- Tyson...

AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Sto ...  Show more

80% of sources cited by AI systems don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares proven strategies for optimizing content for LLM visibility across enterprise-scale data systems. The discussion covers fan ...  Show more

Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ...  Show more

#091: In this session of The Smart Passive Income Podcast, my guest and I have a deep conversation about offline techniques that can be used in the online world. Podcast show notes available here: https://www.smartpassiveincome.com/session91 See Privacy Policy at https://art19.co ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...