How COVID Affected Consumer Behavior -- Tyson...

Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven methodologies for evaluating discoverability across AI-powered search platforms. The discus ...  Show more

AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak AI, has developed systematic approaches for measuring discoverability across AI-powered search platforms where conventional traffic ...  Show more

Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ...  Show more

#091: In this session of The Smart Passive Income Podcast, my guest and I have a deep conversation about offline techniques that can be used in the online world. Podcast show notes available here: https://www.smartpassiveincome.com/session91 See Privacy Policy at https://art19.co ...  Show more

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

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Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...