Taco Bell vs Chipotle | Where's the Beef? | 3

It's 2009 and with its 50th anniversary closing in fast, Taco Bell is hunting for ways to reconnect with the young people who gobble up most of the nation's fast food.

But with the new wave of fast-food chains led by Chipotle challenging legacy brands like McD ...

Are you Team Taco Bell or Team Chipotle? The two fast food giants are competing for the hearts (and stomachs) of their consumers, as well as the coveted Gen Z market. On today’s show, Mary Meisenzahl, a fast food reporter from Business Insider joins us to weigh in on which bra ...

In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the ...  Show more

George Cohon gives up his career as a Chicago attorney to open the first McDonald’s fast food restaurant in Canada. As George moves up the McDonald’s corporate ladder, a chance meeting with members of the Russian Olympic Committee sets him on a path to attempt to open the firs ...

In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough money to open his own gourmet restaurant. The first Chipotle opened in Denver the ...  Show more

Steve Ells changed the restaurant industry once when he founded Chipotle in 1993. His idea for fast, freshly prepared food became the model for today’s “fast casual” format. It’s a story he told when <a href="https://wondery.com/shows/how-i-built-this/episode/10386-chipotle-st ...