Clinical Research Branding

Clinical research is always delayed. Why? Patient recruitment is cited as the reason across the industry. This partly happens because the efforts put forth by Sponsors & CROs are often put together with less than ideal effort and forethought. Many people in charge of trials are o ...  Show more

Patient retention is a thing that often gets overlooked. Yet, it can be one of the largest reasons contributing to you losing patients in your trials, your practice and in your care. Luckily there are some quick and easy fixes Heather and I share. 

Data that tracks what users and customers do is behavioral data. But behavioral science is much more about why humans do things and what sorts of techniques can be employed to nudge them to do something specific. On this episode, behavioral scientist Dr. Lindsay Juarez from Irrat ...  Show more

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In this episode, I talk about how to tell if your partner calms your anxiety or adds to it. I talk about several defining behaviors and how to decipher them.

My book, "That's Bold of you" is available on Amazon.

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It's deep dive episode time again!In this episode, we’ll break down the psychology of people-pleasing, why it happens, what science says about it, and—most importantly— I’m speaking to the amazing psychotherapist Emma Reed Turrell, all about how to manage your people pleasing tra ...  Show more