Culture of Creativity: Ithra’s creative director, Robert Frith, talks about its Tanween season, Saudi's largest creativity platform

Culture of Creativity: Ithra’s creative direc...

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Mashreq Bank's Suad Merchant: Building a lasting brand

Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 

Kris Fade: The Fade Fit brand story

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

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