🤘 “What gives you wings?” — RedBull founder’...

Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion last year.Their biggest fight? The day they sold the company.They’ve got a spread ...  Show more

Live… from Austin… it’s The Best One Yet!We performed live at Austin’s famous State Theater. Some extra razzle dazzle & sprinkle dinkle — but our usual daily Takeaways you know & love.#1. How to slop-proof your career from AI?... Become a Mermaid: ½ human, ½ chatbot#2. The Denim ...  Show more

<span>Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. </span>

<span>And on the ad-free Premium Podca ...

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in ...  Show more

In this throwback keynote from Elevate 2017 in Copenhagen — the first 40 minutes of it — I lay out the real game of business in today’s world:

🎯 It’s not about who’s got the best product.
📲 It’s about who’s best at grabbing and keeping attention. ...

A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chu ...