Jen Atkin Talks "Blowing My Way to the Top," How Growing Up Mormon Influenced Her Beauty Career and More

Jen Atkin Talks "Blowing My Way to the Top," ...

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Alexandra French Returns: Inside Her Makeup Bag, Euphoria Makeup, and Her Must-Follow Beauty Tips

Alexandra French is back! Every makeup artist’s favorite makeup artist returns to catch us up on everything since her last visit. We get into her WOYF staples (she brought her entire makeup bag with her!) and why she approaches makeup through the lens of character and storytellin ...  Show more

The Coachella Brand Olympics, A New Euphoria Makeup Collection and Big News From Us

We’re kicking things off with a big announcement: we’re officially hosting Ulta Beauty World this year (!!). If you’re going, come find us—we’ll be on the ground, on Ulta’s socials, and of course recapping everything on the pod.Are you excited about Euphoria’s latest and final se ...  Show more

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