TikTok, Whitening Tooth Polish and TRESemmé: ...

Allison Statter has spent her career helping shape the brands, personalities, and cultural moments that capture our attention. As co-founder and CEO of Blended Strategy Group, she works at the intersection of celebrity, influence, marketing, and consumer behavior—often behind the ...  Show more

After 25 years, the FDA has approved bemotrizinol (BEMT) — the first new sunscreen filter in the U.S. since 1999 — and it could be a gamechanger for your SPF routine. The approval closes a real gap in UVA protection, with better coverage, better texture, and less irritation than ...  Show more

Remember those scrunchies with fake hair on them? Lip Smackers? Those stretchy headbands we had in all different colours? We asked for your input for this segment and you didn't disappoint - we're talking beauty trends from the late 90s-early 2000s.    Whether you’re on the hunt ...  Show more

Can technology help make the beauty industry greener? How do brands innovate without over-engineering? What are some practical ways Big Beauty can use artificial intelligence? We’re talking with Guive Balooch, L’Oréal’s Global Managing Director: Augmented Beauty and Open Innovati ...  Show more

We share our honest review of Rihanna’s new Fenty eau de parfum and dig into other happenings in the beauty world: the controversial Olympics ban of Soul Cap, a line of swim caps for thick, curly hair; Kate Somerville’s new philanthropic partnership; L’Oréal’s interesting patent ...  Show more

How do you get a brighter smile if you have really sensitive teeth? We share answers from dentist Lisa Creaven and tell you which tooth-whitening products won’t leave you drooling everywhere in pain. Before that, let’s dig into the beauty news: Ellen DeGeneres’ skincare line; Goo ...  Show more