212 - The Laws of Creativity — with Joey Cofo...

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chris unpacks the psyop, the competitor tak ...  Show more

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around online, but a step-by-step formula for ident ...  Show more

Designers or not, we practice creativity every day. What are some of the laws that govern creativity? Our guest today is Joey Cofone, founder of Baron Fig. You’ll learn about his decade-long journey of writing the book, his advice for storytelling, why you should care about creat ...  Show more

Jaspreet Singh joins us on the podcast today and he can probably best be described as a serial entrepreneur. However, a life of entrepreneurship wasn’t always the plan for him. Jaspreet was born to immigrant parents and grew up bilingual in a traditional Sikh family, with the str ...  Show more

Joey Cofone shares what it really means to be creative and why everyone can be creative in any role. — YOU’LL LEARN — 1) Why creativity isn’t just for the “creatives”. 2) Why we shouldn’t shy away from our fears. 3) How to come up with ideas on the spot. Subscribe or visit Awesom ...  Show more

Steve Case (founder of AOL and author of The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream) is on Guy Kawasaki's podcast and has some great insight into entrepreneurship and startups. If you have not heard it yet, it is a must-listen ...  Show more