Revisiting the Fundamentals of App Marketing ...

On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then r ...  Show more

On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:📉 A big audience buys you a launch spike, not a growth engine Even 7 m ...  Show more

Today's podcast is a throwback to 2016 at the Nordic Business Forum. I walk you through my introduction to the internet and how I came to realize the power of it. We talk about consumer attention and common sense and how those two topics play together. I also talk about th ...

In this episode, I reflect on the evolution of marketing, the role of accountability, and the importance of consumer-centric thinking in today’s fast-changing landscape. I share lessons from history, my journey from wine retail to running a global agency, and why simplicity an ...

What's affiliate marketing all about and why should podcasters look into leveraging this indirect podcast monetization strategy? That's what this episode is all about! Resources & show notes: ThePodcasterLab.com/session79 

In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging ...  Show more