#136 Estée Lauder

What I learned from reading Distant Force: A Memoir of the Teledyne Corporation and The Man Who Created It by George Roberts and The Outsiders by William Thorndike. Made possible by: Ramp: ⁠⁠ https://ramp.com⁠⁠ Applovin: ⁠⁠ https://www.applovin.com Vanta: ⁠⁠ https://vanta.com/founde ...  Show more

Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years. When the book was finally published it sold over 8 million copies. David Ogi ...  Show more

As a teenager, Estée Lauder gained valuable business experience working in her father's hardware store and learned important business principles of dedication, determination, and discipline. Inspired by her uncle, a chemist who created beauty products and fragrances, Lauder reali ...  Show more

Most people hear "Estée Lauder" and think of cosmetics—lipstick, perfume, face cream. But the real story isn’t just about makeup—it’s about a woman being an unstoppable force. Estée Lauder didn’t just build a beauty brand; she rewrote the rules of an industry. She turned rejectio ...  Show more

It’s 1946, and after years of building a cult following thanks to free samples and loyal customers, Estée Lauder finally has an opportunity to join the big leagues. She can now sell her high-quality makeup products in department stores in New York City. Unphased by competitors wi ...  Show more

Today I'm sitting down with Jamie Kern-Lima, author of the new book, "Believe It" and founder of IT cosmetics. In 2016, Jamie sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2 ...