Who Gets What in Adidas-Kanye Breakup

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The deal between Kanye West and Adidas was no ordinary celebrity endorsement. Now under renewed scrutiny after West’s outrageous behaviour, how can one rapper’s departure cause such chaos at a multinational sportswear brand?

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Warning: this episode contains some explicit language.

When Adidas terminated its multibillion-dollar partnership with Kanye West over his antisemitic and other offensive public remarks, it seemed like a straightforward story of a celebrity’s suddenly imploding. B ...

After 9 years of marriage, Adidas is breaking up with Kanye — and that’ll cost it $250M in unsold sandals. Weber Grills surged 30% because they may get acquired by that annoying guy at your backyard BBQ. And all that Google wanted to talk about in its latest earnings was short Sh ...  Show more