The Silent Influencer with Rob Ashton, Sales ...

Target Persona Strategy Identify 2-3 specific target personas (called "zebras") such as B2B executives or managers to focus your marketing efforts on attracting the right audience rather than casting a wide net. Content Development Framework Transform your persona's challenges in ...  Show more

In this podcast excerpt, Victor emphasizes that because modern products are often identical, the salesperson acts as the primary differentiator through their unique approach to the client. He argues against the "interrogation" style of average sellers, suggesting instead that rep ...  Show more

Josh Steimle is an author, speaker, and entrepreneur. He's very well-known for speaking and writing on the topic of influence, how to use influence, how to develop influence, and how to grow your influence, so that you can use it to your advantage and obviously the advantage of o ...  Show more

Our guest today is George Dolatly, President and Co-Founder at ImpactWayv, an impact-driven social media company offering a new app that serves as a digital mark ...

Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.

Berger is a Wharton School professor and a ...

Could influencers bring you more business? Wondering how to incorporate influencers into your marketing strategy? To discover how your business can benefit from influencers and find tools to help you partner with the right influencers, I interview Jason Falls. Guest: Jason Falls ...  Show more