Meet the flavourists

We've all been there – we're talking to someone and they say one thing, when we know they mean something else! British people love to play with language, using it deliberately to disguise, misdirect or even change their meaning entirely. But why do we do it? And what are some of ...  Show more

What is your favourite social media platform? Do you still use it as much as you did three or four years ago? With the rise of generative AI, many social media users are finding their feeds cluttered with content that they feel no real connection with. Is social media on a downwa ...  Show more

Why does grape candy taste so fake? What on earth is blue raspberry, anyway? And what is the difference between natural and artificial, at least when it comes to flavor? Join us as we taste the rainbow on this episode of Gastropod, from artificial flavoring’s public debut at the ...  Show more

D’après un célèbre proverbe français : des goûts et des couleurs, on ne discute pas. En effet, pourquoi perdre son temps à convaincre les autres que nos préférences personnelles sont meilleures que les leurs ?

Pourtant, allez dire ça à des critiques littéraires ou culin ...

Experimental psychologist Charles Spence introduces us to gastrophysics, the science of how the brain melds color, smell and sound to create powerful multisensory taste experiences. Plus, Nicola Twilley investigates the rise of alternative sugars; Alex Aïnouz goes on a hunt fo ...

Many foods have natural or artificial flavorings added -- but what does 'bubblegum' represent? Learn about scent, taste, and the flavor industry in today's episode of BrainStuff, based on this article: https://recipes.howstuffworks.com/does-bubblegum-flavor-represent-something-th ...  Show more