Tom Roach - The wrong and short of it

Tom Roach - The wrong and short of it

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[Exclusive screening] Buckle Up Briefing #9: The future of branding keynote.

Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ...  Show more

Is the Sloppening upon us? The rise of Gen-AI and what it means for brands.

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ...  Show more

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