Brand while you build, w/Warby Parker’s Neil ...

When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”. Lew’s memoir is Bag Man. ...  Show more

Robotaxis are multiplying across American cities… But are consumers actually ready to trust them? Zoox CEO Aicha Evans joins Rapid Response to talk about the company’s strategy as an Amazon subsidiary, its intensifying rivalry with Waymo, and why a new partnership with Uber could ...  Show more

Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa broke their scrappy startup into the eyewear industry in 2010—putting legacy manufacturers on notice by offering stylish glasses at much lower prices. But having since gone public and facing pressure from digital landlords a ...

If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ...  Show more

#793 Too many people focus on hacking algorithms and miss the most important element of growing their audience. More than anything, we need to work toward building trust! Tune in because this absolute masterclass with Rory Vaden will be an episode that we refer listeners to wh ...

When Tony Xu started DoorDash in 2013, he wanted to help local restaurants stay afloat by introducing them to online delivery. Today, his quest remains the same, now that DoorDash has become an essential business during the COVID-19 pandemic. Marcia Kilgore's footwear brand, FitF ...  Show more