Kristi Argyilan: “There is so much room for h...

From Shazam and GIPHY to FaZe Clan and Discord, Adam Bauer has made a career out of spotting cultural shifts before the advertising world catches up. Now, Discord’s Global VP of Advertising joins Michael Kassan to make the case for gaming as one of the most powerful forces in med ...  Afficher plus

Warren Kornblum has spent decades building some of the world’s most recognizable brands around a deceptively simple idea: attention can be bought, but belief has to be earned. The former Toys “R” Us CMO and author of Notes from the Brand Stand joins Michael Kassan to explore the ...  Afficher plus

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ...  Afficher plus

Adobe wants to be a customer experience platform, and a discount retailer is upscaling.  (0:21) Deidre Woollard and Asit Sharma discuss:  - Adobe’s quarter, and issues acquiring Figma.  - Tech companies rushing to launch generative AI.  - Five Below converting stores to Five Be ...  Afficher plus

The department-store veteran explains how retailers can become more consumer-centric, experiential, sustainable, and diverse than they’ve ever been.See www.mckinsey.com/privacy-policy for privacy information 

Today I’m tackling a big shift that’s got everyone buzzing in the world of retail media. The IAB has just redefined the landscape, moving us from “retail media” to the broader, bolder umbrella of “commerce media.” What does this really mean? Is it just a new name — or are there r ...  Afficher plus