Kristi Argyilan: “There is so much room for h...
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Retail futurist Doug Stephens is joined by a panel of experts to tackle the tricky business of collecting, understanding and using data to improve retail. In retail, data can be a powerful tool to help brands understand their customers and how the ...
“Le retail media, c’est tous les leviers publicitaires qu’on adresse à un shopper dans un magasin, physique ou digital. Dans le magasin, c’est la tête de gondole, le stop rayon… En digital, on a transposé tous ces leviers publicitaires sur un site Internet. On ...