How to Use Google Analytics 4 for Marketing

Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maint ...  Show more

Want to stop wasting budget on the wrong audiences at the wrong times? I interview Sam Piliero to discover a four-stage system for building Facebook ad accounts that generate consistent profit and scale predictably.Two Things That Hold Back Your Facebook AdsThe M4 Method for Face ...  Show more

Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discu ...

Explore what Instagram's changes to hashtags and keyword search mean for marketers with special guest Natasha Samuel, this week on the Social Media Marketing Talk Show. Register for the Google Analytics for Marketers Course See Privacy Policy at https://art19.com/privacy and Cali ...  Show more

Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals ...

On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results ...  Show more