The Neuroscience of Good Storytelling — Paul ...

Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders ...  Show more

Could generative AI unlock a new era of storytelling in video games?Ubisoft, the gaming company behind some of the best-selling open-world franchises like Assassin’s Creed and Far Cry is exploring this very question.Yves Jacquier founded the Ubisoft La Forge lab in 2016 to bring ...  Show more

<span class= "yt-core-attributed-string yt-core-attributed-string--white-space-pre-wrap"> On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business in ...

<span style="font-size: 10pt;">Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul's tw ...

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

ABOUT THE BOOK:

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

The world is rapidly transformin ...

In this episode of Think Fast, Talk Smart, lecturer and podcast host Matt Abrahams sits down with David Eagleman, a neuroscientist and the host of the PBS ser ...