The Neuroscience of Good Storytelling — Paul ...

Today, we’re re-releasing an episode with Norwegian chemist, artist, linguist, and smell researcher, Sissel Tolaas, whose work explores scent as a powerful medium for storytelling. In this conversation, Sissel shares how she analyzes smell molecules in everything from garments in ...  Show more

Matthew DuPlessie, Founder & CEO of Level99 and 5 Wits, joins Charlie Melcher to explore a different approach to immersive experience design.Level99 is built as an open world of short, high-intensity challenges. Guests move through it in small teams, choosing where to go, repeati ...  Show more

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

ABOUT THE BOOK:

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

The world is rapidly transformin ...

Stephen J. Dubner (@Freakonomics) returns to the show. He is an award-winning author, journalist, and radio and TV personality. He is best-known for writing, along with the economist Steven D. Levitt, Freakonomics (2005), SuperFreakonomics†(2009), and  ...

In the final episode of this series, we hear how radical quantum ideas are reshaping our fundamental understanding of the universe. Nobel Prize winner Anton Zeilinger tells the FT’s Madhumita Murgia about the future of teleportation and the quantum internet; quantum computing ...

This is Part 3 of a 3-part interview with Kevin Kelly.Kevin Kelly is Senior Maverick at Wired magazine, which he co-founded in 1993. He also co-founded the All Species Foundation, a non-profit aimed at cataloging and identifying every living species on earth. And in ...