BOM - This is Marketing by Seth Godin

The First rare earth metal separation and refining plant in the US is about to start construction. It's going to be located 14 miles from Lake Charles, Louisiana. This is a market we know well. So why here? Meta announced their new 1GW AI data center near Edmonton Alberta. This $ ...  Afficher plus

On today's show we are looking at how AI is already changing the face of retail. The effects are global. From Sephora to Ikea to Home Depot. Nobody is immune. Ask "Where can I find the best price on <name your product> within a 5 mile radius of my current location?" A few seconds ...  Afficher plus

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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Seth Godin's This Is Marketing, focusing on seven key principles. Godin argues that effective marketing prioritizes meaningful change over product sales, targeting a specific niche ("smallest viable market") and building trust through storytelling. <s ...

Few names carry the weight of Seth Godin when it comes to modern marketing.With over 20 bestsellers, including Purple Cow, Tribes, Linchpin and This is Marketing, Godin has reshaped how businesses connect with their audience. Known for his emphasis on permission marketing—engagin ...  Afficher plus

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?

In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. 

Sh ...