Customer Before Product: A Different Way To W...

Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuch ...  Show more

Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ...  Show more

You've built a product, but how do you take it to market? And who even wants it? To answer that, we've set up a unique call between an entrepreneur and an expert. Birna Dröfn Birgisdóttir built a brainstorming tool called Bulby, and is now ready to take it to market — but isn't s ...  Show more

Figure out if you’re selling a product that will appeal to early adopters, people who need it, or the masses on today’s episode of Seth Godin’s Startup School. This week Seth explains how Google makes billions through clickable ads, discusses the difference between making somethi ...  Show more

Ben Feys and Kevin Niehoff had a problem. As young professionals working busy day jobs, they struggled with skincare issues like acne and eczema but couldn’t find products that worked for them. Rather than accept their fate, these best friends decided to take matters into their o ...  Show more

Let's talk about sales! In part of this series Ryan shares his strategies to almost guarantee sales from the day you launch your first product. Too many entrepreneurs get crickets when they start an e-commerce business and go mad trying to only use ads and find it very difficult ...  Show more