The Circular Economy and Reuse

The Circular Economy and Reuse

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[Rewind] How to measure marketing success in a circular economy

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular bus ...  Show more

[Rewind] How do we make circular behaviours irresistible?

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out how to make circular behaviours irresistible for consumers. Collaborating with Mindworks Marketing to optimise ...  Show more

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