How can You Become a Data Hero -- Aron Clymer...

AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, explains how marketers often expose too much data instead of focusing on relevance. She discusses the value exchange principle for e ...  Show more

Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, specializes in sustainable growth transformations for consumer brands. She discusses combining quantitative analytics with ...  Show more

Want an easy way to interpret your analytics? Wondering how to create dashboards?

To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.

Show notes:

My guest this week is Auren Hoffman. Auren is the CEO of Safegraph, which curates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know and that is the topic of today’s discussio ...  Show more

Coming May 3rd, Reid Hoffman, legendary Silicon Valley entrepreneur and investor, explains how famous founders take their companies from zero to a gazillion. In this trailer for Season One, a taste of this straight-from-Silicon Valley podcast. See Privacy Policy at https://art19 ...  Show more

Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and r ...  Show more