How can You Become a Data Hero -- Aron Clymer...

Answer engines are replacing traditional search rankings. Jordan Koene, CEO and co-founder of Previsible, helps Fortune 100 companies engineer content for AI-driven discovery instead of standard SEO. He covers building organic search strategies that adapt to answer engines, struc ...  Show more

FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Lev ...  Show more

Companies have access to more of their data than ever before. But using it to inform real-time decision-making remains a challenge. Chip Kleinheksel talks to Skyworks Solutions’ CIO, Satya Jayadev, and Deloitte's Som Suresh, about how leading companies are turning data into reven ...  Show more

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills?   In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, ...  Show more

<span style="font-weight: 400;">Every business likes to claim that it is "data-driven" or at least "data-informed," but too often, that's not the way things actually work. Data is relegated to an IT function, siloed and, in some cases, boils down to simply producing more repor ...

My guest this week is Auren Hoffman. Auren is the CEO of Safegraph, which curates data on physical locations. He also founded LiveRamp, a public data connectivity business. Auren knows more about data businesses than almost anyone I know and that is the topic of today’s discussio ...  Show more