#40: What Makes A Great Story?

When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what tod ...  Show more

I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter ...  Show more

In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ...

As a brand, how you convey your brand message matters. This week, Maha shares how storytelling leads to communication that is both effective and impactful, and how to tell a great story in the age of speed & noise. 

Jim Edwards and Stew Smith discuss storytelling for any conversation, blog post, podcast, and even elevator speech. How do you develop your story inventory to be better equipped with a compelling story for people to see you as an authority in your field. 

Jim also shows ...

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob discuss the r ...  Show more