#50: What marketers can learn from your Faceb...

In 2007, two Harvard researchers added a splash of balsamic vinegar to beer. When drinkers knew the beer contained vinegar, they hated it. But when the researchers told them “this is our MIT brew," the majority loved it. The study reveals the secrets behind marketing. On today’s ...  Show more

Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products ...  Show more

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.

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Do you take Facebook with you on your mobile device? Turns out 543 million people access Facebook while out and about!

In this premier episode, I interview Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Mari shar ...

Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? To explore a process for using Facebook ads to turn leads into paying customers I interview Allie Bloyd.

Sponsor: Visit <a href= "https://iconosqua ...

On today's Margi Hour we answered Clio's question;

"I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women’s health. With my Facebook account, do you recommend I use my personal Facebook pag ...