#61: The science of stress and 3 ways to beat...

This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion. And I share a marketing les ...  Show more

KFC keeps its recipe secret. It’s stored in a vault in an unknown location. Only two KFC executives know the ingredients. Neither are allowed to fly on the same plane. But this secrecy is illogical. The recipe isn’t important. Today on Nudge, Richard Shotton explains how the secr ...  Show more

This week, Helen and Sarah explore what to do when guilt is getting in your way. They discuss the four types of guilt, moving from your 'shoulds' to your strengths, understanding circles of control, influence, and concern and lots more practical ideas for action to transform your ...  Show more

What do you do when you are stuck in an anxious loop in your mind? How do you zoom out of tunnel vision? Acclaimed psychologist, Ethan Kross, has done the science behind our inner voice and knows once and for all how to stop the chatter. He comes on the show today to share tried ...  Show more

How do you feel when you have to do something new or difficult? Dan and Alison answer your questions with the help of Andy Molinsky, a professor at Brandeis International Business School and the author of "Reach". They talk through what to do when you’re terrified of giving prese ...  Show more

What’s the difference between those who are defeated by struggle and those who are sharpened by it? Between those who are broken by pain and those who are made wiser by it? Resilience. Bianca Olthoff is the Co-Lead Pastor of The Father’s House Orange County and was named one of C ...  Show more