Back to basics - Nicola Bray

Back to basics - Nicola Bray

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The B2B brand problem nobody's talking about, with Louis Grenier

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory ...  Show more

The marketer's truth: where they're struggling right now

Cop the report here :) Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how mark ...  Show more

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Intro Back 2 Basics
The Unconventional Brand Scientist. Unveiling Clarity.

Back 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising. 

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