Back to basics - Nicola Bray

Back to basics - Nicola Bray

The Marketing MeetupThe Marketing Meetup

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How do you do marketing on a small budget?

Plenty of marketing case studies end with a budget most of us will never see. In this session, Chris Locke, Co-Founder at LockSmith, talks us through small-budget marketing, using a made-up oat bar brand, £100,000, and six decisions.We got into why research comes before spend, pi ...  Show more

 . 56min 51sec
How to build trust with clients (and bosses) with Mel Barfield and Dave Harland

Dave Harland and Mel Barfield, who run the writing agency Copy Or Die, tell us how to build trust with clients, and how to stop your work getting watered down.Along the way, Dave shares the client email that changed how he presents, a page of feedback from nine people that took a ...  Show more

 . 1h 0min

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Intro Back 2 Basics
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