Alienware: Frank Azor and Nelson Gonzalez

Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems al ...  Show more

Today’s callers: Jess from Washington seeks counsel on structuring a collaboration between her sympathy cards company and a pet products brand. Then, Caroline from Colorado wonders if she should build an in-house production team or outsource manufacturing for her decorative garla ...  Show more

It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — but it doesn’t yet have an operating system. Altair’s developers sank every do ...

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.

In 1972, pinball machines and mechanical games ruled the arcades. Then, Atari ...

Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customer ...

Computer Space von Nolan Bushnell war das erste kommerziell vertriebene Videogame der Welt. Aber es ist ihm nicht massenhaft aus den Händen gerissen worden. Nun versuchen Bushnell und seine Mitstreiter bei der neuen Firma Atari einen Spielautomaten für Arcades und Spielhallen auf ...  Show more