342: How to Lower Your Cost per Conversion - ...

If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed in Google Ads using unique strategies and tactics that could ...  Show more

There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Google Ads with 23 years of experience, discusses 10 settings a ...  Show more

Have you been dreaming of having your own podcast? Not only can podcasts be a big part of your business, they can BE your business.  In this episode, I’m giving you tactical ways you could start monetizing your show with intentional strategy right from the jump and with the poten ...  Show more

It’s been almost a year since my husband Jeff and I moved to the East Coast from Los Angeles. This last year has been a giant process of untangling a lot of stuff that I had gotten tangled up, including maybe even shockingly so, parts of my relationship with money. I want to ask ...  Show more

What would it feel like to create a budget that works for you? Let’s just burst a big bubble here. There isn’t one way to create a budget. You can make your budget look and feel as much like you as you need to. You can use an app or a spreadsheet or a Post-It Note or a good ole’ ...  Show more

In celebration of our two-year anniversary, we are launching our “podcast bible” which is our 35-page PDF guide of everything we’ve learned from equipment to software to growing your audience to monetization to building a community. It’s everything we wish we would have known bef ...  Show more