21 When a Design Client Ghosts You...

For a long time, success felt very connected to growth. More clients, more projects, more revenue, more momentum. But eventually, another question started becoming more important.What kind of life is this business actually creating?Building a design agency changed the way I think ...  Show more

I spent $5,000 testing Meta ads for my branding agency and got zero clients from it.And honestly, I do not think the experiment failed at all.Because what it revealed about buyer psychology, attention, intent, branding, and how high ticket services actually convert was probably m ...  Show more

When first starting in graphic or web design, firing a client may seem like a foreign concept. After all, isn't the whole point of building a business to increase your number of clients, not reduce it? But money is money, and as long as clients pay, they're worth ha ...

Wants and needs. What an interesting juxtaposition.

I want a new sword for my collection. But I don't need another sword. I want a cheeseburger and poutine for supper. But I don't need all that fat or those calories. I want enough money to do whate ...

It's so easy to get caught up in what we do, be that logo design, vehicle wraps, websites, trade show booths; you name it. We forget that our clients don't live in the same world as we do. Our clients don't see the world through a designer's eye.

W ...

Are you running or considering starting a graphic or web design business? If so, let me tell you, you're in for a wild ride! The graphic and web design industries are filled with opportunities and challenges, and understanding what to expect can be the difference be ...