The reason why stories stick in your mind

Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the ...  Show more

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological s ...  Show more

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

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Do you know how to tell a great story? Some do, most do not. Everyone agrees that stories are able to connect powerfully with listeners, but only if you know how to tell your story well. Today the Guys share 6 commonly overlooked principles that will help you shape and polish you ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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How do authors weave stories that effortlessly keep readers hooked from start to finish?

Well, today's episode is all about unravelling the secret to telling irresistible stories in your book. We're diving deep into the art of connecting with readers on an e ...