The reason why stories stick in your mind

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant ...  Show more

Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopet ...  Show more

Matthew Dicks is a best-selling author, columnist, blogger, podcaster, playwright, and teacher. He wrote my all-time favorite book on storytelling, Storyworthy. He is an elementary school teacher by day and by night teaches storytelling and public spe ...

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Guest: </stron ...

<span style="font-size: 12pt;">In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podcast episo ...

In today’s podcast, I’m sharing one of my favorite stories. This story was an amazing lesson and an incredible experience and allowed me to meet one of my heroes - the late, great Larry King. Listen NOW to hear about what Larry King taught me about HOOKS!! **Join me, Tony Robbins ...  Show more