The reason why stories stick in your mind

There's a pill on Amazon called Fukitol. It contains nothing. And yet people buy it, swear by it, and give it five stars. Today, Nir Eyal explains the remarkable science behind why placebos work. --- Listen to the bonus episode: https://nudge.kit.com/40414a1b44 Nir’s book Beyond ...  Afficher plus

Professor Richard Wiseman wanted to discover the world’s #1 chat-up line. But in doing so, he discovered several secrets behind human psychology. On today’s Nudge he covers: 1) Why councils shouldn’t pay people to sweep litter 2) How a saleswoman doubled her likeability 3) The pi ...  Afficher plus

Matthew Dicks is a best-selling author, columnist, blogger, podcaster, playwright, and teacher. He wrote my all-time favorite book on storytelling, Storyworthy. He is an elementary school teacher by day and by night teaches storytelling and public spe ...

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Guest: </stron ...

<span style="font-size: 12pt;">In the world of podcasting, the most important element is the story you're trying to tell. You can have all the best equipment at hand, but it's the story that makes it. We're getting a little meta this week with a podcast episo ...

In today’s podcast, I’m sharing one of my favorite stories. This story was an amazing lesson and an incredible experience and allowed me to meet one of my heroes - the late, great Larry King. Listen NOW to hear about what Larry King taught me about HOOKS!! **Join me, Tony Robbins ...  Afficher plus