The reason why stories stick in your mind

In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ...  Show more

Katy Milkman shares one technique that could keep you exercising for 55% longer. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Katy’s book: https://amzn.to/3RF63xA Katy’s podcast: https://www.schwab.com/learn/ ...  Show more

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Guest: </stron ...

Do you know how to tell a great story? Some do, most do not. Everyone agrees that stories are able to connect powerfully with listeners, but only if you know how to tell your story well. Today the Guys share 6 commonly overlooked principles that will help you shape and polish you ...  Show more

Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.

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How do authors weave stories that effortlessly keep readers hooked from start to finish?

Well, today's episode is all about unravelling the secret to telling irresistible stories in your book. We're diving deep into the art of connecting with readers on an e ...