305: Dr. Mindy Weinstein, How to use scarcity...

For this episode, let's revisit a strategy skills classic interview with an award-winning marketer, TEDx speaker and authority in harnessing the instinctive mind to accelerate brand and business growth, founder and CEO of Triggers, Leslie Zane. Leslie is the author of The Power o ...  Show more

Jesper Rangvid, professor of finance at Copenhagen Business School, explores what leaders should understand about interest rates, inflation, the cost of capital, prioritization, and AI. Rangvid explains why the roughly 40-year decline in interest rates was "a completely unique hi ...  Show more

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more

Scarcity. We know it plays an important role in sales. People want things that are high in demand but low in quantity. Think about it. Why do you think people go crazy for limited edition items? So when you’re selling something to your prospects, make sure you emphasize its scarc ...  Show more