305: Dr. Mindy Weinstein, How to use scarcity...

Matthew Bidwell, professor at the Wharton School and author of The Insider Advantage, examines why familiarity with an organization remains a substantial source of career advantage. After studying employment and careers for more than 25 years, he concludes that work has not becom ...  Show more

There's some big news that came out today, that has not actually gotten much publicity, but it should, especially for our client base, and for anyone who wants to have a major professional career, and that's the fact that the U.S. government has some say it's temporary, but they' ...  Show more

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ...  Show more