10 Strategies For Adding 10+ Referrals A Mont...

When High Point University hit a wall in student enrollment, they didn't call a higher ed consultant. They called Dan Kennedy. In this episode, Dan sits down with Roger Clodfelter, the strategist behind High Point's marketing transformation, to reveal how they applied direct resp ...  Show more

What do heart surgeons, pilots, and great sales presenters have in common? They all follow a proven structure to get predictable results. In this episode, Dan Kennedy sits down with Dustin Matthews of Speaking Empire - a former public speaking avoider turned presentation expert - ...  Show more

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During this session you'll find out what it takes to grow to and beyond your first million dollars in sales.  You don't need more strategies and more ideas.  You need the right strategies and ideas that you can actually apply in your business to grow.  You'll learn effective ...

In Episode 113 of the business development podcast, host Kelly Kennedy delves into the debate between active and passive marketing strategies, aiming to uncover which approach is most effective for businesses. Through engaging discussions and expert insights, Kelly highlights the ...  Show more

#705 Too often, creators focus on profit instead of the value they provide. So what is the first step toward building a successful business? It's making sure your products actually work and proving it! My returning guest, Mark Wills, is a perfect example of applying a serve-fi ...

Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy –— and the hardest to answer. Simons says that many firms make the mistake of defining their customers too broadly. To succeed, you have to tar ...  Show more