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Win Your Category

What if the secret to winning in business isn't competing better? What if it's competing less? That's the idea behind category creation. And this week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays o ... Show more

. 23min 30sec

Insider's Guide to LinkedIn

Everyone says to “build your personal brand,” but how do you actually do that on LinkedIn? In this episode, Jason talks with Laura Lorenzetti, Senior Director and Executive Editor at LinkedIn News, about what really works and what doesn’t. They walk through how to create content ... Show more

. 39min 39sec