Making multinationals pay

Making multinationals pay

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The man who built Africa's largest AI firm

From the deserts of Tunisia to the boardrooms of global tech giants, we meet Karim Beguir, the mathematician who turned two laptops and 2000 dollars into Africa’s biggest AI firm. We hear how his company, Instadeep, caught the attention of Meta’s Mark Zuckerberg, and how it helpe ...  Show more

Why you buy what you buy

We lift the curtain on how everyone from toothpaste brands to the United Nations is using science to influence your choices in ways you’re probably not aware of. Behavioural science has even made its way into TV drama. How does it work? And why is it so effective?If you'd like to ...  Show more

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