5 ways to keep your brand relevant

Reed Hastings has announced he'll leave the board at Netflix, the company he co-founded. Before that news broke, Reid and Aria sat down with Hastings on "Possible" to talk about how technology has rewritten the rules of entertainment before, but AI takes him back to his beginning ...  Show more

Serial entrepreneur Eric Ryan knows what it takes to build clever companies that earn massive exits. He founded and scaled the cleaning products brand Method, vitamin brand Olly, and more. Ryan joins host Jeff Berman to reveal his winning strategy for creating bold brands that di ...  Show more

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? ...  Show more

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one lik ...  Show more

If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ...  Show more

What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.

According to Clark, “You have brand equity in your own life.” ...