5 ways to keep your brand relevant

Robotaxis are multiplying across American cities… But are consumers actually ready to trust them? Zoox CEO Aicha Evans joins Rapid Response to talk about the company’s strategy as an Amazon subsidiary, its intensifying rivalry with Waymo, and why a new partnership with Uber could ...  Show more

In a new follow-up to his bestselling book Range, author David Epstein reveals his new contrarian take: The best thing for innovation is actually constraints. Epstein talks with host Jeff Berman about the fascinating research he did to prove out this idea, with examples from Sili ...  Show more

The buzz: Emerging brands. If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? ...  Show more

The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand? To clarify, a personal brand is one lik ...  Show more

If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ...  Show more

What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.

According to Clark, “You have brand equity in your own life.” ...