Put Everyone on the Front Lines

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting priorities, the difference between routine operations and launch ...  Show more

Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way out, builds more trust. They get into cancellation flows, kee ...  Show more

My secret for creating a sustained, successful business? Customer support excellence! 11 years in business, thousands of customers served, and I think it’s safe to say I’ve learned a thing or two about how to make a customer's experience top-notch and unforgettable. Would you lik ...  Show more

Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lie ...  Show more

As a business coach, one of the most asked questions Fiona gets from people who approach her for help is how to get more clients and customers for their businesses. In this coaching episode, she shares her top 10 tips that she recommends every small business owner must do to achi ...  Show more

Takeaways It Doesn’t Matter What You Want: There's nothing that frustrates buyers more than getting cold messages that are all about you. You know the ones I’m talking about… where every paragraph, or maybe even every sentence, starts with “I.” I hope, I just, I wanted, I think, ...  Show more