Health-Ade Kombucha: Daina Trout (2020)

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experience and no outside investors, the Murray brothers started m ...  Show more

Today’s callers: Christina from California wonders how to build trust with her fragrance brand formulated without allergens. Then, James, also from California, assesses how he can create more brand awareness for his kids' flip flop company. And Ben from Florida evaluates whether ...  Show more

Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named& ...

En la Atlanta de principios de siglo, el farmacéutico John Pemberton ha inventado un excelente tónico para la salud con ingredientes secretos de los que sus clientes no se cansan. Sólo hay un problema. Con la ciudad a punto de imponer la Ley Seca, las autoridades antialcohol vien ...  Show more

Brought to you by Athletic Greens’s AG1 all-in-one nutritional supplement, <a href="https://www.ho ...

This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small.

It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, ...