‘M3GAN,' and How to Market a Movie to Young People

‘M3GAN,' and How to Market a Movie to Young P...

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The Secret Industry That Makes Movies Go Viral

Matt is joined by journalist Lane Brown from New York Magazine to discuss his latest article digging into the insidious world of online clipping and narrative campaigning. Lane explains how virality and popularity are manufactured and engineered to resemble the improvised enthusi ...  Show more

Have Platforms Unseated Content as King in Hollywood?

Matt is joined by John Mass, president of Content Partners, to discuss the massive value of owning distribution in modern Hollywood in comparison to years past, when content seemed to be the most important piece of the pie. They talk about why becoming the gatekeeper in Hollywood ...  Show more

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