Persuasion: Part 1

Pain feels like a simple message from the body. If your elbow hurts, there must be something wrong with your elbow. If your back is painfully stiff, you need some work done on your back. But psychologist Rachel Zoffness says our minds play a much larger role in our experience of ...  Show more

As we move through the world, it's easy to imagine we're processing everything that happens around us and then deciding how to respond. But psychologist and neuroscientist Norman Farb says our brains actually navigate the world by coming up with mental maps. These maps act like a ...  Show more

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode, he gives a master class in the seven psychological levers that bewitch our rational ...  Show more

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated ...  Show more

In this episode we discuss an old trick palm readers use that you can leverage to get people to do what you want, why persuasion does not lie just in the message itself, but rather in how the message is presented, what the research reveals about why the context matters as much, i ...  Show more