Persuasion: Part 1

Most of us have ideas about what we’re looking for in a romantic partner. But psychologist Paul Eastwick says these preferences are surprisingly poor guides for finding love. He explains why attraction is so difficult to predict, and what the research suggests is the best way to ...  Show more

Why is my friend late? How does nuclear fission work? What can I do to help my baby sleep through the night? We all feel the need to understand why certain things happen. Some researchers think the drive to explain the world is a basic human impulse, similar to thirst or hunger. ...  Show more

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode of the Freakonomics Radio Book Club, he gives a master class in ...

The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book Influence is a classic, and he has just published an expanded and revised edition. In this episode, he gives a master class in the seven psychological levers that bewitch our rational ...  Show more

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated ...  Show more