132 - How Marketers Can Affect Change and Cha...

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The Playbook Behind Organic Social Success with Jori Evans, Director of Social at MANSCAPED | Ep. 386

How do you measure organic social when likes don’t matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to ... Show more

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How to Make Content Stand Out in the AI Age with Jillian Hoefer, Director of Content Marketing at UserEvidence | Ep. 385

Why feed the content machine…when you can build the content house? In this throwback episode, Jillian Hoefer (Director of Content Marketing at UserEvidence) is a loud-and-proud evangelist for original research. She shares how surveys, expert interviews, and deep data dives can tu ... Show more

. 37min 55sec

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