With Great Data Comes Great Responsibility at...

Most CMOs think personalization requires complex AI and endless customer segments. Elizabeth Maxson proves otherwise. She breaks down actionable personalization strategies — from geo-tagging that drove a 51% lift in event attendance to playful homepage tricks that captured market ...  Show more

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ...  Show more

Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.

This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics.

In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transfor ...

Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Bloomberg News Economics Editor Molly Smith and Bloomberg News Rates Reporter Michael Mackenzie break down news that US retail sales barely rose in May and prior months were revised lower, pointing to greater f ...  Show more

This week, NYU Stern School of Business finance professor Aswath Damodaran, joined to talk about why corporate earnings reports and regulatory filings keep getting longer, and why it's not necessarily a good thing for investors. Professor Damodaran explained why he thinks we are ...  Show more