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Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.
This is Part 2 of Cindi's interview with Michelle Jacobs, President and co-founder of marketing measurement agency Alight Analytics. In Part 1, Michelle shared tips for keeping up with the rapid pace of change in the industry and explained in what ways data can transfor ...