Why L.A. Had the Right Ingredients for a Well...

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curi ...  Show more

Rea Ann Silva couldn’t patent Beautyblender, so she built brand recognition stronger than IP. Learn how she scaled, without investment, to sales every 12 seconds. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Products that claim to lighten skin are often physically harmful, often containing toxic chemicals and dangerous ingredients. We look at why skin lightening products still exist, speak to people affected by their messaging, and find out why stopping sales is not as simple as it m ...  Show more

#573: Today we're welcoming to the show, Dr. Kyle Landry, President of Delavie Skincare. After starting off as a food scientist, Dr. Landry was recruited to do postdoctoral research by Dr. David Sinclair, co-founder of Delavie Skincare. Together they focused on organisms that pre ...  Show more

Shani Darden has become a household name to celebrities in Los Angeles as a celebrity esthetician and founder of her namesake brand. In this episode, Shani and I discuss how she first started her career in skincare, her thoughts on social media skincare and misinformation, and sh ...  Show more

Before you go spend hundreds on your skin care, you're going to want to listen to this episode.

Did you know that an organic label on your skincare product doesn't actually guarantee a 'clean' product? In fact, by the time you purchase your product, it c ...