“It’s Edible!” The Origin of Breakfast Cereal...

In this episode, Wayne Federman joins the guys to explore the rise of legendary comedian Dick Gregory, who began life as a boundary-breaking stand-up comic. Tune in as the gang explore's Gregory's evolution, his association with Hugh Hefner, and his later calling as a full-time c ...  Show more

While tipping is widely accepted (and expected) in the United States today, this wasn't always the case. In the second part of this special two-part series, Ben, Noel, and Max learn how scheming corporations used tipping as a way to exploit newly-freed employees... and how the an ...  Show more

Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscu ...  Show more

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Po ...  Show more

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.So it’s plotting a taboo-busting ad campaign tha ...  Show more

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes w ...  Show more