“It’s Edible!” The Origin of Breakfast Cereal...

As Grigori Rasputin manipulated his way into the upper reaches of the aristocracy, he gained great influence over the Emperor's family, who were convinced that only Rasputin could save their hemophiliac son. Yet even Rasputin's powerful patrons could not shield him from a growing ...  Show more

While Grigori Yefimovich Rasputin would later become one of the most infamous figures in modern Russian history, he came from incredibly humble origins -- which he would later embellish in his quest for more prominence and power. In the first part of this special two-part anniver ...  Show more

Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscu ...  Show more

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Po ...  Show more

It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.So it’s plotting a taboo-busting ad campaign tha ...  Show more