“It’s Edible!” The Origin of Breakfast Cereal...

In recent years the public has become increasingly aware of the long-term dangers posed by sports injuries -- but at the turn of the 20th century this wasn't the case. Football players didn't wear protective gear, and in 1905 alone more than 15 players died from game-related inju ...  Show more

Now, we know this is going to sound weird, but... it turns out one of the world's most popular pop music contests is also one of the world's best examples of 'soft diplomacy'. So what happens when countries that hate each other get together to determine the year's best song? Spoi ...  Show more

It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.

But even as the two rivals slug it out for numb ...

World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow ...

Es 1904 y Quaker Oats está a punto de hacer una entrada explosiva en el negocio de los cereales fríos. Ante el riesgo de quedarse atrás, Will Kellogg finalmente decide que es hora de enfrentarse a su hermano. Corta los lazos y lleva las hojuelas de maíz originales al mercado, con ...  Show more

It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroe ...