168: Hooked book summary - the science of for...

We are spectacularly good at having ideas and remarkably reluctant to do anything with them. It turns out that the distance between "I've got it!" and "here it is" is not a step but a rather long, occasionally bewildering journey. Not unlike flying a plane. It involves a terrifyi ...  Show more

Most people think their relationship problems are about the other person. They're not — they're about an 18-month-old version of you who learned the only way to survive. In this episode, psychotherapist Jessica Baum breaks down why your nervous system is still running a programme ...  Show more

“Consistency is more important than intensity.”

Today's guest is Nir Eyal. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business ...

Five years ago, Nir Eyal showed the world how tech-companies build apps, games, and platforms that highjack your attention and become near impossible to stop using in his book, Hooked: How to Build Habit-Forming Products. That book became a global phenomenon and opene ...

Nir Eyal is an author whose writing on technology, psychology, and business has appeared in the Harvard Business Review, The Atlantic, Psychology Today, and many other renowned publications. Previously, he taught as a Lecturer in Marketing at the Stanford Graduate School of Busin ...  Show more

Nir Eyal talks about how you need to plan ahead to have spontaneity Episode 2645: Planning Ahead Is the Key to Living With More Spontaneity by Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Rev ...  Show more