How Folgers coffee is repositioning the brand

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket. W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing, Jo McClintock, join me to share the thinking behind "The Way to Train." 

It should never have ended, but after a ten year break it's returning in all its epic glory. We get the backstory from Matt Saltzstein, VP Brand Marketing at Heineken and Jim Curtis, CCO at LePub, NYC. Stay Thirsty My Friends. 

We’re discussing home-brewed coffee vs cafe coffee; What do hospo venues have to do in order to compete with the rising army of home baristas? Plus, we talk coffee freshness, Japanese coffee culture, and supermarket beans. Also, what should you look for when hiring cafe staff in ...  Show more

On today’s show we are talking about a service business that used to be on top of its segment in the market. 

The company we’re talking about is Starbucks.

So it’s no surprise to me that today Starbucks CEO Brian Niccol announced a major drop in both earnings and ...

On today’s Coffee Break: a recent study has found that dairy milk pairs best with coffee, so what does this mean for alt milks? And Trump's new tariffs on Brazilian goods are set to alter the US coffee market dynamics, how will this impact the rest of the world? Plus! We digest T ...  Show more

Time for a Coffee Break! We reflect on our chat with Samurai Shin and his unique journey from snowboarder to latte artist. Plus, it’s time to unpack the results from the 2025 World Coffee Championships in Geneva… this year was one for the books. And finally: What coffee tool won ...  Show more